Earls Court 2008 : Earls Court is the perfect venue for hosting all your hospitality requirements


Why Exhibit?

Whether you’re returning to the show after a successful experience last year, or looking to exhibit for the first time, the Sail, Power & Watersports Show offers a great opportunity for you to engage with core boating enthusiasts, connect with a new customer base and increase your sales leads for the new year.


With an iconic central London location providing easy access, superb venue facilities and a quality visitor following, the 2008 show is set to provide a fantastic addition to your annual marketing campaign.


Our team are on hand to guide you through the registration process so please call +44 (0) 1590 679 338 or email us if you require any assistance



Ideally placed at the heart of central London, Earls Court is the perfect venue for hosting all your hospitality requirements. Not only is it easy to get to, but following a recent £15 million revamp, the venue also now offers excellent facilities with which to impress your guests.

Hospitality provides a fantastic way to interact and connect with your target audience in a variety of ways: 

  • Drinks Receptions

  • Product Launches

  • Client Entertainment

  • Awards Ceremonies

  • Christmas Celebrations & Parties

  • AGM’s, meetings & conferences

For further information please contact our Sponsorship and Advertising Team on +44 (0) 1590 679 338 







On 29th November 2007 the doors of Earls Court opened to boating communities for the first in a series of new shows at the central London venue. Opened by Prince’s Trust Ambassadors Penny Lancaster-Stewart, Kenny and Gabby Logan, the stage was set for a week of entertainment, education and fun for all ages. It created an excellent trading platform with a wide range of new products and services on display.


The show welcomed over 300 exhibitors and hosted several feature areas to compliment each of the show zones. Visitors were able to see a fresh mix of international boats, and discover great value deals at the pre-Christmas show.


A raft of sporting heroes, record breakers and celebrities turned out to welcome in the new show. Some simply came to enjoy the event and browse new products, whilst many pledged their support to inspire a new audience with demonstrations of their skills on stage, talks in Speakers Corner and interaction with visitors. One such well-known guest, Benjamin Pred, was particularly impressed with the new technology on display at this year’s event. The scubacraft, in particular, caught Pred’s eye, as an example of the cutting-edge machinery making waves in today’s boating world.



The stylish, bright yellow Scubacraft is destined to be in the next James Bond movie. Combining high performance on the surface of the water with the ability to submerge under water, this lightweight, powerful and dynamic machine epitomizes an exciting new generation of watercraft. Many visitors to the show may remember the appearance of this design idea on Dragon’s Den three years ago. It’s now at prototype stage and looks like it could become a huge success.

The craft’s appearance at Earls Court is the first time it has been seen anywhere in the world publicly. According to Robin Harris – MD of Creative Worldwide, and Scubacraft – although they are not in production yet they are now at the stage where they can start marketing. “The prototype we are presenting here is the result of about 12 months of development and what we are really proving is, that the technology we have been developing over a number of years is possible, and that it works.”

Apparently the boat goes across the surface of the water up to 40-50 miles per hour and it’s powered by a jetski engine. Then all you do when you get to your dive site (fully kitted out in dive kit, of course) is adjust a few simple controls and the boat starts descending. Child’s play!

Head to stand E41 and take a look at this amazing piece of craftsmanship that’s been specifically designed to make the undersea world more accessible.


Imperial Motor Yachts, specialists in sourcing some of the finest motoryachts in the world, including Avantgarde Yachts, Johnson and van der Valk, have had an extremely lucrative week.

Michael Miller – the company’s Managing Director – said at the close of business at the show today: “We are delighted particularly with the fact we’ve had a cold client who has come on the stand and inquired about our range of Dutch bespoke motoryachts. He has signed a letter of intent, pre Christmas, to finalise his specification on his 19m van der Valk.”

According to Miller, the starting price for the particular boat he’s ordered is just under two million Euros but by the time it’s fully specified, it’ll be more in the two and a quarter million Euro range, ex VAT.

Miller continued: “We are delighted to have made a new, walk-in contact like that but being here has also proven very useful in that we have seen a lot of existing clients and contacts.”

Miller chatting about the credit crunch says it hasn’t really affected them, adding: “We have the opinion right now that there is a credit-crunch, as widely reported, but that only applies if you need the credit. At the level of the boat we’re building – bespoke motor yachts – there is still this serious intent to get on with life and move forward and we’re very pleased with the response.”

The brokerage side of the business has also been fruitful with one client signing up for a three-month charter on one of their 45m yachts. Charles Watt, former Texas maritime lawyer at a well known US lawfirm specializing in maritime law, now runs Deep Water, a charter brokerage firm handling a large share of the high end yachting business. He says the latest boats draw the largest interest because boating fans love new product - with all the bells and whistles - because they draw attention to themselves much the way a mazeratti sports car does for the driver. This is a world where image counts!

“We’re very pleased because after the three month charter, if his family likes the boat, he hopes to go ahead and purchase it. The boat normally charters between 12-18,000 Euros a day but we’ve agreed a very special rate, still in seven figures, for the three-month charter. So, overall we’re very pleased, and there is no doubt we will be back.”


Media Resources

On the opening day, Wednesday 26th November 2008, media are requested to arrive, register or pick up pre-registered passes from 09:30.


The Show opens to the public from 10:00.


The spectacular opening ceremony will take place at 11:00.


Accredited media will be given access to the organisers and VIPs, Ambassadors etc between 10:00 and 12:00.


Please send requests for interviews with the Show Organisers in advance using the Accreditation Form or by contacting Peta peta@prworksuk.com or Susie info@silverthreadpr.com


We are providing a fully resourced Media Centre and the facility to accredit online for all Media and PR personnel will hopefully help to speed up the registration process on arrival.


To receive Show preview news, please email your contact details to our Press Team: info@silverthreadpr.com


Susie Reid-Thomas

PR Manager

Sail, Power & Watersports Show

Tel: +44 (0) 208 8758444




Peta Stuart-Hunt

Director of Media & Communications

Sail, Power & Watersports Show

Tel:    +44(0) 1590 679621

Mob:  +44(0) 7711 477707